SELECT A LEVEL
Six projects. Research studies, design systems, shipped products, and one that's just for fun. Use the arrow keys if you want to feel something.
ROYA PLUS
An AI brand-analysis platform aimed at the wrong user. Four interviews with MENA marketers later, the product had a different audience, a different output, and a reason to exist.
NOB.SA REDESIGN
Full rebuild of the company site in Framer — contemporary, responsive, on-brand. Traffic went up 70%. The number is the case study.
MONOLITH DESIGN SYSTEM
A component library built to survive contact with real teams — tokens, states, documentation. My most-appreciated work on Behance, and the one I'd defend hardest in a review.
CHECK IN'S
Research through to hi-fi prototype: personas, journey flows, sitemaps, wireframes. Built alongside Nusuk features, under DGA design standards.
NINJA — UX CASE STUDY
The full process on a single product, start to finish. Discovery, definition, interface, test — the project where the method got locked in.
SIMAH BRAND QUIZ
A brand-identity quiz built as a card game, with custom artwork. Made because a slide deck would have been forgotten by lunch.
PLAYER PROFILE
▸ BIO
I'm a UX/UI designer in Riyadh with five years across product, agency, and in-house teams. My background is Information Technology, which mostly means I'm comfortable being the designer who reads the constraints before drawing the screen.
At NOB Marketing Solutions I rebuilt the company site and lifted traffic 70%, run heuristic evaluations and usability tests on client sites, and design to DGA standards for government-facing work. Before that, at Lemal Tech, I ran research end-to-end — interviews, personas, journey flows, design systems, prototypes — and redrew the company's whole visual identity along the way.
I like the unglamorous parts: naming tokens, arguing about empty states, finding out the feature everyone agreed on is the one nobody needs.
▸ EXPERIENCE
▸ STATS
▸ INVENTORY
▸ ACHIEVEMENTS
PRESS START
Open to full-time roles and selected freelance. If you've got a product with a research problem underneath it, that's the one I want.